Marriott: Aloft Star App
Creating the Marriott Aloft Star App for Aloft Hotels’ Project: Aloft Star Competition
Introduction:
Aloft Hotels, a Marriott brand, approached the company with a challenge to create an augmented reality (AR) app to celebrate their Project: Aloft Star competition. The competition featured musicians from around the world competing for a chance to record a single at the legendary Capitol Studios in Hollywood and earn rewards points redeemable at Marriott hotels worldwide. Aloft Star announced a five-city tour featuring up-and-coming artists in 2018, and the company jumped at the chance to build a fun, interactive app that would bring the experience to life.
Solution:
The company built an AR app that allowed users to immerse themselves in the excitement of the competition. The app was designed to be a mini-version of the real thing, giving users a taste of what it was like to be a part of the competition. Users could download the app from the Apple App Store or Google Play and experience the tour as it rolled into each city. The app featured interactive elements such as photo filters, virtual reality videos, and sound effects to create a fully immersive experience.
Results:
The AR app was highly successful and well-received by the public. Users were excited to be able to experience the competition in a new and unique way, and the app helped to generate buzz and excitement around the tour. The app also helped to increase awareness of Aloft Hotels’ Project: Aloft Star competition and brought in new customers to Marriott hotels worldwide. The innovative use of AR technology by the company set a new standard for how brands can engage with customers and create unforgettable experiences.
Conclusion:
The success of the AR app created for Aloft Hotels’ Project: Aloft Star competition shows the potential for AR technology to create engaging and interactive experiences for customers. By leveraging the power of AR technology, companies can differentiate themselves from the competition and create memorable experiences that leave a lasting impression on their customers.
